YouTube Earnings Calculator
Estimate how much you can earn from YouTube AdSense based on your views, niche, and audience. Updated for 2025 CPM rates.
Enter your channel details
100K views/month
Average rates
Your estimated earnings
Conservative
$4
per month
Estimated
$9
per month
Optimistic
$13
per month
Annual Earnings
RPM (per 1,000 views)
* Estimates based on 2025 industry CPM data. Actual earnings vary based on ad inventory, seasonality, ad blockers, and content type. YouTube keeps 45% of ad revenue — you receive the remaining 55% as RPM.
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CPM (Cost Per Mille)
Advertisers pay a CPM — the cost per 1,000 ad impressions. Finance and business niches command the highest CPMs ($10–$45), while entertainment earns less ($1–$5).
YouTube Takes 45%
YouTube keeps 45% of ad revenue. Your RPM (what you actually receive per 1,000 views) is about 55% of the gross CPM. Always focus on RPM, not CPM, when tracking your channel.
Monetisation Rate
Not every view shows an ad. Typically 3–5% of your views are "monetised" — meaning an ad played and the viewer didn't immediately skip. Ad blockers, short views, and exempt content reduce this.
2025 YouTube CPM Rates by Niche
| Niche | CPM Range (US) | Your RPM (est.) |
|---|---|---|
| Finance & Investing | $12–$45 | $6.60–$24.75 |
| Business & Marketing | $10–$35 | $5.50–$19.25 |
| Technology & Software | $7–$20 | $3.85–$11.00 |
| Education & Tutorials | $5–$15 | $2.75–$8.25 |
| Health & Fitness | $4–$12 | $2.20–$6.60 |
| Beauty & Fashion | $3–$10 | $1.65–$5.50 |
| Cooking & Food | $2–$8 | $1.10–$4.40 |
| Travel & Adventure | $2–$7 | $1.10–$3.85 |
| Gaming | $2–$6 | $1.10–$3.30 |
| Lifestyle & Vlogs | $1–$5 | $0.55–$2.75 |
| Entertainment | $1–$4 | $0.55–$2.20 |
| Kids & Family | $1–$3 | $0.55–$1.65 |
Frequently Asked Questions
Everything you need to know about YouTube earnings
How much does YouTube pay per 1000 views?
YouTube pays creators an RPM (Revenue Per Mille) of $1–$29 per 1,000 views, depending on your niche, audience location, and content type. Finance and business creators earn the most ($8–$29 RPM), while entertainment and kids content earns less ($0.50–$3 RPM). YouTube keeps 45% of ad revenue, so your earnings are about 55% of the total CPM.
How do I calculate my YouTube earnings?
To calculate YouTube earnings: (1) Find your monthly views in YouTube Studio. (2) Multiply views by your estimated monetisation rate (typically 2–5%). (3) Multiply by your niche CPM and 0.55 (your share after YouTube's 45% cut). Our calculator above does this automatically — just enter your views, niche, and audience location.
What is a good RPM on YouTube?
A good YouTube RPM depends on your niche. For education/tutorials, $2–$8 RPM is typical. Finance creators often see $10–$25 RPM. Gaming creators average $1–$4 RPM. If your RPM is below $1, consider targeting US/UK audiences or moving to higher-CPM topics.
How many views do you need to make $1,000 on YouTube?
To earn $1,000/month on YouTube, you typically need 100,000–500,000 monthly views, depending on your niche. Finance creators may only need 50,000 views, while entertainment creators might need 1 million+. This is why smart creators diversify with courses and digital products using platforms like Graphy.
Does YouTube pay for Shorts views?
Yes, YouTube Shorts now monetise through the Shorts Monetisation Module. However, RPMs for Shorts are significantly lower than long-form content — typically $0.03–$0.08 per 1,000 Shorts views vs $1–$29 for long-form videos. Most creators use Shorts for discovery, not income.
Why is my YouTube earnings lower than the calculator shows?
Several factors reduce actual earnings: ad blockers reduce monetised views by 15–30%, some viewers are in low-CPM countries, not all videos are fully monetised, and CPM fluctuates seasonally (highest in Q4, lowest in Q1). Use our calculator's "low" estimate as a conservative baseline.